The Comeback of an Icon.
Founded in 1884, VERITAS in Wittenberge in Saxony developed into one of the best-known and respected producers of sewing machines. In GDR times, millions were built and sold worldwide. Phased out during the German reunification, since 2016the legendary brand has been undergoing a revival. With new positioning on the market and a style-defining brand image.
- Development of the logo
- Corporate design
- Design, composition and realisation of a corporate website
- Development and realisation of advertisements
- Design and composition of brochures
- Design and composition of trade fair appearances
- Social media strategy and support
The Brand film
Gets to the heart of present day DIY in 30 seconds: being creative, expressing your own personality, having fun, creating something unique. For everyone.
The Presence on the Web
Informative, involving, inspiring: the web presence of the tradition-rich newcomer gives insights into the brand world, and the social media channels communicate with an active community.
The Relaunch Event
The spectacular resurrection: The brand VERITAS celebrated its relaunch with an old for new exchange event with prominent support, among others from the Puhdys legend and hobby-tailor Dieter “Quaster” Hertrampf.
Data sheets, flyers and brochures with self-made product images complete the new look of the sewing machine brand.